My time with Irvine Company has been a masterclass in evolving alongside a brand. I started with a focus on digital ads and production, but quickly pivoted into a more strategic role centered on web design and visual identity.

Most recently, I’ve been a key part of the team reshaping their digital footprint—most notably through the rebrand of their flagship site and the development of Flex+. The latter was a particularly rewarding challenge; it’s a complex UX ecosystem designed to help expanding companies navigate leasing. Balancing a sophisticated visual identity with a constantly adapting search flow taught me how to turn high-level user needs into a premium experience.