Working with Ghost Story Games—the creative minds behind the iconic BioShock—presented a unique challenge for their latest title, Judas. Because the game’s narrative was under such a strict lock and key, I had to build a visual identity and official website in a near-total information vacuum.

To navigate the pre-launch secrecy, I engineered a system of dynamic, adjustable components designed to scale as the story unfolded. This "need-to-know" framework allowed us to maintain a premium brand presence while keeping the plot under wraps, eventually pivoting to a full-content reveal just a week before launch. It was a masterclass in agile design—creating a high-impact digital home for a game while the world was still waiting to see what it was.