A complete brand overhaul for Orange County Hotel following its acquisition. The property was a bit of a time capsule—stuck in the ‘90s and disconnected from the modern traveler.

They needed more than just a coat of paint; they needed a fresh visual identity and a digital presence that lived up to the California coast. Guided by the mantra, “Better vibes make a better visit,” I reimagined the brand through a warm, minimalist lens. I drew inspiration from those iconic Orange County sunset hues, elevating the aesthetic to feel both sun-drenched and sophisticated. The result was a cohesive identity and a streamlined website that turned a dated space into a premier destination.